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Job Description

We are seeking a professional individual to join our team as our new Head of Digital Marketing (d/f/m).

Your role:

  • Ownership of the digital marketing strategy for our existing users across consumers, business customers and Real Estate professionals, providing recommendations for maximum impact for Kleinanzeigen across business areas

  • Develop data-driven insights, customer journeys and user-centric marketing tactics for our different customer groups – in collaboration with internal teams and agency partners 

  • Continuously improve marketing efficiency by applying a test and learn approach and implementing automation 

  • Together with a cross-functional, international team strengthen customer retention and increase CLV 

  • Lead, coach and develop a team of digital marketers and CRM experts 

  • Champion our MarTech requirements and capabilities together with our central teams

  • Build and strengthen internal and external relationships and partnerships, including with the Adevinta Global Marketing team 

  • Manage a double digit budget and optimize ROMI 

Your profile:

  • Min. 10+ years’ experience and strong track record in digital marketing

  • Min. 3+ years’ experience as team lead with passion to develop people and teams

  • Advanced knowledge of digital marketing techniques and marketing technology

  • Excellent project management skills, familiar with agile working environments 

  • Solid professional experience, preferably in an e-commerce or online marketplace

  • Experienced in stakeholder-management, consensus-building and decision making with excellent communication skills

  • Fast apprehension, excellent logical, analytical and strategic skills, structured and self-driven

  • Result-oriented: You set clear goals and metrics, shape strategies, and align the teams on the right path to success.

  • Pragmatic: Your positive attitude will overcome challenges with passion and creativity. Your bias for action inspires. You are ready to roll up your sleeves and do whatever it takes to help your team build a great product and a successful business

  • You inspire others and are good at what you are doing. Being always curious you seek for opportunities to learn more

  • Excellent communication skills in German and English

  • BA/BS degree is required (postgraduate or professional degrees a plus)


  • Competitive compensation package
  • Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
  • Benefits including stock purchase plan and annual bonus plans
  • Flexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computer
  • Smart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team.
  • 'Work from anywhere' weeks - up to four weeks working from anywhere, as long as you have an internet connection!
  • Career development, including language classes and Adevinta Academies: specialised content built by our experts on Machine Learning, Agile, Leadership and more
  • 28 days of holidays, Commuter allowance, Life insurance, retirement plan and generous family leave

Company Description

Kleinanzeigen is the most-visited general classifieds site in Germany and growing at speed. Currently, we have more than 45 million live ads and 35 million unique visitors per month – with the majority on mobile devices. Kleinanzeigen helps people find whatever they're looking for and every connection made or item found makes a difference by creating a world where people share more and waste less.

Customer centricity and passion for our products is what helps us to develop our platform. Our agile environment, weekly usability tests, prototyping and multi-functional teams make our product better every single day. If you're passionate about joining a purpose driven community that is dedicated to building an ambitious and diverse work environment, join Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 40+ products in 14 countries.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

More about Careers at Adevinta

Careers at Adevinta can take you in all sorts of directions and to many different countries. The question is – where do you want to go?

Head of Digital Marketing (d/f/m) | Adevinta
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