The Second Hand Effect

Fuelling the circular economy

The Second Hand Effect 2021 Report

Every time you choose to buy a used item instead of something new, you’re not only saving money, but also making a choice that helps the environment.

At Adevinta, we are at the heart of the second-hand economy. We are leading the shift away from ‘linear consumption’, where we buy something new and then
dispose of it, to a more circular consumption, where we keep products and materials in continuous use by repairing, reusing and recycling. Adevinta makes it easy for people to reuse things. We call it the Second Hand Effect. Read more about it in our report.

Potential savings for plastic, steel and aluminium

This is what you can potentially manufacture with this volume of raw materials - 2021

1.53 million Plastic
Which is the equivalent of the production of
47 billion 1.5L plastic bottles
102 million refuse bins made of recycled plastic
9.6 million Steel
That is enough to make
209,687 km of railroad track
714 million e-bikes
0.93 million Aluminium
That's the same amount of aluminium used to make
1.47 million electric cars
36.5 billion cell phones
28.2 million Emissions in tonnes
That's the same amount of CO2 emitted by
6.1 million petrol-powered passenger cars
3.6% of the annual global CO2 emissions of passenger airline travel

Super Marché and leboncoin: a collaboration based on reused and upcycling

Always keen to collaborate with brands that promote more responsible consumption, France’s leading marketplace leboncoin teamed up with Super Marché in 2020 to launch a capsule collection of unique upcycled garments. Founded by Monia Sbouaï, Super Marché transforms second-hand clothing into stylish, comfortable, high-quality apparel for men and women. Super Marché’s capsule collection was available exclusively on leboncoin.

50% of the profits were donated to Fashion Revolution France, an organisation which “encourages everyone to consume fashion differently and works towards a global fashion industry that conserves and restores the environment.”
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